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Reels
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Proven Impact
Results that
don't lie.
Behind every reel is a strategy. Here's how we turned content into measurable growth for two of our clients.
Case Study 01
For the Campus, By the Campus.
Arabika's brand awareness was always there — but it was unnoticed, uninformed, unpopular. We set out to change that. Over 7 months we made Arabika the brand the whole campus actually talked about, through content that felt native, not advertised.
Campaign
Campus Awareness Campaign
Duration
7 Months
The Strategy
- 01Target the whole campus — not just buyers, but the culture
- 02Platform-native content that felt organic, not branded
- 03Consistent presence that built genuine community over time
The Numbers
30M+
Total Views
across all campaign content
150K+
Interactions
likes, comments & shares
7
Months
of sustained content strategy
0 → All
Campus Reach
from unnoticed to unmissable
“30 million views in 7 months — proof that consistent, campus-native content builds the kind of community no ad budget can buy outright.”
Case Study 02
Valentine's Day Outburst.
With a warm, engaged audience already in place, we activated hard on Valentine's Day — turning months of relationship-building into a single high-conversion moment that nearly doubled the sales target.
Campaign
Valentine's Day Outburst
Duration
Seasonal Activation
The Strategy
- 01Setting the Tone — priming the audience weeks before the date
- 02Memes & Reels for Engagement — viral-first content that spread organically
- 03Value Proposition to an Already-Engaged Audience — converting followers into buyers
The Numbers
123K
Actual Sales
on Valentine's Day
~2×
Target Exceeded
nearly doubled expectations
60–70K
Original Target
set before launch
75%+
Over Upper Bound
above ceiling estimate
“Sales nearly doubled because the audience was already warm. The activation didn't need to create demand — it just needed to capture it.”
Our Clients
25+ brands,
one goal.
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